Westerfelds view of corporations highjacking the the word 'Green' as a method of greenwashing got me thinking. Examples such as oil tanker companies and motels waiving the 'green' banner in the name of promotion and cost saving in some way makes me upset. I suppose this is good marketing however it is exploitation or 'linguistic detoxification' as mentioned in the reading.
Advertising on television and the internet promotes all things green as good and earth friendly. People want to be green and now places are catering for that. Kickbacks here are inevitable however I was impressed that places such as hotel chains are making legitimate adaptations such as electric car recharge ports.
For designers, the implementation of the 'green' notion whether exploitative or not, is real and needs to be considered on multiple levels.
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